How to manage your MetaMetrics settings

To help improve the usability of the decentralized web, MetaMask includes an analytics system in Extension, Mobile, and Portfolio.

Here are the steps we take to ensure that MetaMask respects your privacy:

• MetaMetrics does not collect sensitive data from users: No Secret Recovery Phrases, no public addresses, no private keys, and no account balances.
• You have a choice:
  • If you sign up with a Google or Apple account, your default experience is participating in MetaMetrics. You can choose to opt-out at anytime within settings.
  • If you sign up with the traditional Secret Recovery Phrase method, you will be asked if you would like to participate. If you choose to opt-in, you can later opt-out at anytime within settings.
• Our codebase continues to be open source and open to audits at our GitHub.

Our brand mission is one that empowers individuals through interactions based on choice, privacy, and free association. Protecting user’s privacy and building the most secure software is paramount. Yet we want to make Web3 a simple and enjoyable experience, one that behaves as you’d expect. For this, we need data on when errors occur and what features are popular. We realize that any form of data collection, even where you are provided with the choice to participate, is rightly viewed with suspicion. However, as the ecosystem grows, it is important to make data-driven and evidence-based decisions. This data complements qualitative data gathered from other forms of ongoing research, such as user interviews and community awareness. In this space, where the possibilities of new features and improvements are endless, smart prioritization is a must.

What is MetaMetrics?

MetaMetrics is an analytics platform, powered by Segment and Mixpanel that aims to collect information on non-sensitive user events to help us improve the software for MetaMask users.

When a user participates in MetaMetrics, their local MetaMask instance will send specific events of the application to the Segment and Mixpanel services. For example, when an individual clicks a certain button, receives an error message, or closes out of sending a transaction, that event is recorded and sent to Segment and Mixpanel. This data then appears on our dashboard on Mixpanel and allows us to view these metrics, both from an individual level and from an aggregated level.

No data such as public accounts, private keys, Secret Recovery Phrase, or balances will ever reach us or Segment or Mixpanel’s servers. That data continues to stay exclusively on your machine. IP addresses are used to retrieve your geolocation (region and country); IP addresses are not kept and/or stored.

Why MetaMetrics?

By participating, users will help us answer questions such as:

• What features do people use the most?
• What parts of the application do people run into the most trouble with?
• Where do people drop off when completing certain actions?

MetaMask is a product that, above all else, values our users' privacy and agency: MetaMask is a tool built to empower you. While many software products, with the best of intentions, have built-in metrics collection tools that are not visible to the user, users have the choice to participate in MetaMask’s metric collection by opt-ing out anytime within settings.

What is the ‘data collection for marketing’ toggle?

We’ve introduced another optional toggle that will give us a better understanding of how users interact with our marketing communications. Enabling this toggle will allow us to better learn how users interact with the newest features of MetaMask, and will allow you to receive relevant news on the latest and greatest within MetaMask.

How can I toggle MetaMetrics on or off?

You can edit your MetaMetrics preferences by heading on over to your MetaMask settings.

• Extension
• Mobile
• Portfolio

Click the three dots in the upper right corner of your MetaMask interface, and click ‘Settings’. Then, click ‘Security & Privacy’.

Scroll down until you see the ‘Metrics’ section. Here, you can adjust your MetaMetrics preferences.

In your MetaMask app, click the cogwheel icon in the lower right corner of the interface.

Then, tap ‘Security & Privacy’, and scroll down to the ‘Analytics’ section. Here, you can adjust your MetaMetrics preferences.

In MetaMask Portfolio, click your account icon in the top right of the interface. Then, click ‘Settings’.

Then, find the ‘About & Privacy’ section item in the menu. Here, you can adjust your MetaMetrics preferences.

What happens if I opt out of MetaMetrics?

We understand that this space contains plenty of privacy-minded users when it comes to data collection — we respect their stance fully. That is why we are committed to providing users with a choice. If for any reason that you would like to opt-out, the option is immediate.

Additionally, you can read more about deleting your MetaMetrics data.

Your selected option for being part of our Metrics program will not affect your MM experience in any way. To those of you who do participate: thank you for helping us make MetaMask better.