How to manage your analytics data

To help improve the product, MetaMask includes an analytics system in Extension, Mobile, and Portfolio (also referred to as MetaMetrics).

Here are the steps we take to ensure that MetaMask respects your privacy:

• We do not collect Secret Recovery Phrases and private keys.
• You have a choice:
  • If you sign up with a Google or Apple account, your default experience is participating in our analytics system. You can choose to opt-out at anytime within settings and delete your data.
  • If you sign up with the traditional Secret Recovery Phrase method, you will be asked if you would like to participate. If you choose to opt-in, you can later opt-out at anytime within settings and delete your data.
• Our codebase continues to be open source and open to audits at our GitHub.
• For further information about how Consensys processes personal information, including the privacy rights that might be available to you, please visit our Privacy Notice here.

Our brand mission is one that empowers individuals through interactions based on choice, privacy, and free association. Protecting user’s privacy and building the most secure software is paramount. Yet we want to make web3 a simple and enjoyable experience, one that behaves as you’d expect. For this, we need data on when errors occur and what features are popular. Certain in-app actions may be associated with on-chain data such as your wallet address and transaction hashes.

We realize that any form of data collection, even where you are provided with the choice to participate, is rightly viewed with suspicion. However, as the ecosystem grows, it is important to make data-driven and evidence-based decisions. This data complements qualitative data gathered from other forms of ongoing research, such as user interviews and community awareness. In this space, where the possibilities of new features and improvements are endless, smart prioritization is a must.

What is MetaMask’s analytics platform?

Our analytics platform (also referred to as MetaMetrics), powered by Segment and Mixpanel aims to collect information on non-sensitive user events to help us improve the software for MetaMask users.

When a user participates in this, their local MetaMask instance will send specific events of the application to the Segment and Mixpanel services. Certain in-app actions may be associated with on-chain data.

For example, when an individual clicks a certain button, receives an error message, or closes out of sending a transaction, that event is recorded and sent to Segment and Mixpanel. This data then appears on our dashboard on Mixpanel and allows us to view these metrics, both from an individual level and from an aggregated level.

We may also associate this information with wallet address(es) and transaction hashes. No data such as private keys or Secret Recovery Phrase will ever reach us or Segment or Mixpanel’s servers. That data continues to stay exclusively on your machine. IP addresses are used to retrieve your geolocation (region and country); IP addresses are not kept and/or stored.

Why collect metrics?

By participating, users will help us understand how MetaMask is used. It helps answer questions such as:

• What features do people use the most?
• What parts of the application do people run into the most trouble with?
• Where do people drop off when completing certain actions?

MetaMask is a product that values our users' privacy and agency: MetaMask is a tool built to empower you. While many software products, with the best of intentions, have built-in metrics collection tools that are not visible to the user, users have the choice to participate in MetaMask’s analytics system by opt-ing out anytime within settings and deleting their data.

What is the ‘data collection for marketing’ toggle?

We’ve introduced another optional toggle that will give us a better understanding of how users interact with our marketing communications. Enabling this toggle will allow us to better learn how users interact with the newest features of MetaMask, and will allow you to receive relevant news on the latest and greatest within MetaMask.

How can I toggle metrics on or off?

You can edit your analytics preferences by heading on over to your MetaMask settings.

• Extension
• Mobile
• Portfolio

Click the three dots in the upper right corner of your MetaMask interface, and click ‘Settings’. Then, click ‘Security & Privacy’.

Scroll down until you see the 'Analytics' section. Here, you can adjust your preferences (also referred to as MetaMetrics).

In your MetaMask app, click the menu icon in the top right.

Then, tap ‘Security & Privacy’, and scroll down to the ‘Analytics’ section. Here, you can adjust your preferences (also referred to as MetaMetrics).

In MetaMask Portfolio, click your account icon in the top right of the interface. Then, click ‘Settings’.

Then, find the ‘About & Privacy’ section item in the menu. Here, you can adjust your preferences (also referred to as MetaMetrics).

What happens if I opt out of analytics?

We understand that this space contains plenty of privacy-minded users when it comes to data collection — we respect their stance fully. That is why we are committed to providing users with a choice. If for any reason you would like to opt-out, you can.

You can also delete your data anytime.

Your selected option for being part of our metrics program will not affect your MetaMask experience in any way. To those of you who do participate: thank you for helping us make MetaMask better.

Questions

Why is MetaMask collecting wallet addresses?

This helps us understand how different types of users interact with MetaMask so we can improve the experience across the board. This information is used to improve MetaMask. We do not sell your data.

What data will MetaMask collect?

MetaMask’s analytics allow certain in-app actions, like feature usage and navigation patterns, to be associated with publicly available on-chain data such as wallet addresses and transaction information. This information is used to improve MetaMask, and we do not sell your data.

If someone opts out, is previously collected data deleted?

You may opt-out at any time and request deletion of your previous data within Settings > Security & Privacy